BIG MATCH ON CONSOLE
Insight: EA College Football 25 is one of the most anticipated games of the last decade, and it has fans pumped up for CFB season.
Idea: Let’s lean into the CFB ‘25 hype with our partner TimTheTatman who will play our marquee matchups LIVE on his YouTube channel.
Based on the game's outcome, we’ll create a suggested SGP, putting the “game” in Same Game Parlay. This approach engages our audience directly, making them feel like active participants in crafting our CFB SGP, ultimately driving them to our app.
Result:
• Organic 2+ Hour Ad
• Over 15K Live Viewers
• 181K Total Viewers
• 3K Bets Placed