JBL Charge 4: Misheard Lyrics
Challenge: Get people to realize that the JBL Charge 4 is the best sounding speaker on the market.
Insight: People tend to buy speakers that cosmetically look nice even if they don’t have the best sound.
Solution: Emphasize that bad speakers make music sound different by slightly changing the lyrics of famous songs and further down the campaign having celebrities tweet out links to songs with the wrong lyrics.
Twitter Campaign
Idea: To take famous musicians and have them tweet out what looks like a new music video with the wrong lyrics. The link would then bring users to a landing page for the JBL Charge 4.
