The Closet Curator pres. by Poshmark

Challenge: To bring awareness to an everyday problem that a lot of people have and solve it.

Insight: There are so many different outfit choices out of all the clothes that you own.  Sometimes this could be overwhelming and you just end up wearing the same thing every day. Most people do not wear 50% of the clothes they own.

Solution: An app that uses AI to help curate outfits out of the clothes that you own. Take a picture of all your clothes and it will go into a database. Then the AI will help pick your outfits. 

Art Direction by Cam Schwarz

Video and Copy by Greg Catalano