2050 Smoothie: Reuse. Reduce. Rejoice.

Challenge: Explain to people why the 2050 Smoothie tastes better, is more efficient to make, and can help reduce global warming.

Insight: The 2050 Smoothie aims to improve the way we treat the planet one smoothie at a time.  By taking cosmetically imperfect fruits and making them into a powder, people get the same great taste in an easy-to-prepare smoothie while also helping save the Earth.

Solution: Tell people what the 2050 Smoothie is and what their goal is in a series of ads that show the process of how the smoothie is made.